I am Salah Eddine Falfouli, the founder. Our cooperative is deeply rooted in the heart of the Middle Atlas mountains of Morocco, a high-altitude region whose harsh, beautiful climate defines our craft. We are the exclusive and direct source, founded on the principle of connecting you directly with authentic Berber artistry. Every single piece is meticulously hand-knotted from thick, local wool by the dedicated women of our community. This is more than just a purchase; it is a direct partnership that ensures fair compensation for our artisans and brings the true, resilient spirit of Moroccan heritage directly from our mountains to your home.